”Hörle Wire provides reliable delivery and higher quality”

Marina Syrén, location manager HL Trion AB

HL Display is a leading supplier to global retailers and offers solutions for in-store communication, product display and store interiors. The company is represented in Europe, Asia and the U.S. Their customers include all leading retail chains and brand manufacturers.
   HL Display was founded in 1954. Sales in 2005 amounted to SEK 1,285 million and the number of employees is just under 1,000. The company is listed on the Stockholm stock exchange O-list and is one of Europe’s 500 fastest growing companies.
   Together with the American company, Trion Industries Inc, HL Display manufactures product display spears made of metal at HL Trion’s plant in Lesjöfors. The production is based on Trion Industries’ skill in bending and welding wire.
   For many years now, Hörle Wire has been their main supplier of bright wire.
   – We have a very close and well-working partnership with Hörle Wire, says Marina Syrén, Location manager at HL Trion.
   Among other things, HL Trion staff have attended training at Hörle, while, at the same time, consultants from Hörle regularly analyse both the production and the needs of their customers.
   – A few years ago we experienced flaws in quality when we switched to a new machine. At the time, Hörle helped us and reviewed the process, ensuring we received a new copper wire that solved the problem.
   To HL Trion, reliability of deliveries is a very important factor. For that reason, they have initiated a partnership with Hörle who has taken over responsibility for HL Trion’s wire supply.
   – It gives us very short lead times, which is very positive. Overall, Hörle Wire provides quick responses, high quality and high service levels.

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